Promotion of Ukrainian wine sector on EU market

The GIZ project is implemented within the framework of the EU4Business programme, which is co-financed by the German Federal Ministry for Economic Cooperation and Development (BMZ) and the EU. The aim of the EU4Business programme is to strengthen the competitiveness of Ukrainian small and medium-sized enterprises (SMEs) and facilitate their access to the EU internal market. The programme works at different levels and with different organisations. One focus is on strengthening capacities to comply with a deeper and comprehensive EU-Ukraine free trade area.

To this end, GIZ promotes business networking, the development of support systems and the implementation of the Association Agreement with the EU. A particular focus here is on the Ukrainian wine sector, which offers great potential for export to the EU. However, the situation of the Ukrainian wine sector has become much more difficult since the beginning of the war. Many winegrowers have lost their businesses or had to reduce their production due to a lack of resources. In addition, many Ukrainian businesses do not have sufficient knowledge and skills to meet the requirements of the EU market.

The GIZ project aims to support the Ukrainian wine sector and promote the export of Ukrainian wines to the EU. Ukrainian wine producers are to be enabled to meet the requirements of the EU market through training, advice and the provision of contacts. Moreover, online B2B matchmaking sessions and a B2B mission will be organised to build sustainable business relationships between Ukrainian and European companies in the wine sector. Also, the project will promote cooperation between these companies by supporting them in developing joint marketing strategies and providing information on the EU market.

The project is implemented by the consortium Eco Viva GmbH (lead partner) and IAK Agrar Consulting GmbH.